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📞 Telemarketing in Canada: what the law says and how to stay compliant

Introduction

Telephone solicitation is a powerful method to get in touch with potential customers. But in Canada, this practice is governed by strict legislation designed to protect consumers' privacy. Any company, whatever its sector, must comply with clear rules when making calls for prospecting purposes.

Failure to comply with these rules can lead to significant financial penalties, or even operational restrictions. Here’s what you need to know to stay on the right side of the law and continue your campaigns legally.

📌 What is the LNNTE?

The National Do Not Call List (LNNTE) is the Canadian equivalent of the Bloctel system in France. It allows consumers to opt out of receiving telemarketing calls.

Who is affected?

  • Any company that makes calls for the purpose of sales, promotion or fundraising, even occasionally.

  • It doesn't matter whether the calls are made by an in-house call centre or an outsourced provider.

What you must do :

  • Register with the CRTC (Canadian Radio-television and Telecommunications Commission).

  • Regularly check your contact lists to remove numbers registered on the LNNTE.

  • Keep an internal record of company-specific exclusion requests (for at least 3 years).

  • Train your staff to comply with consent and opt-out rules.

🚫 Exceptions to be aware of

Some organizations are partially exempt:

  • Businesses that have an ongoing business relationship with the customer (e.g., recent purchase, active contract).

  • Registered charities making internal calls.

  • Opinion surveys or non-commercial calls.

But beware: these exceptions do not exempt you from all obligations. It remains important to have an internal policy for managing preferences and consent.

📅 Update frequency

The LNNTE must be checked at least every 31 days. It is your responsibility to update your lists and to remove all prohibited numbers before dialing.

⚖️ Penalties for non-compliance

The CRTC can impose fines of up to 15 000 $ CAD per infraction. In addition to financial penalties, a culpable company risks losing public trust and facing publicized complaints.

✅ In summary

  • Compliance with the LNNTE is mandatory for any telemarketing campaign in Canada.

  • Regular checks, thorough documentation, and trained staff are essential to remain compliant.

  • Running your campaigns in compliance with the law also helps protect your reputation and avoid penalties.

FAQ

How to install the software

Software Installation

To install IQUALIF, simply click on this download link and install the trial version.

📥 Step 1: Download

After downloading, your browser or Chrome may display a warning message.

This can happen for recent or less widely distributed software.

In this case:

  • Right-click on the downloaded file
  • Click on "Keep" or "Keep Anyway"

⚙️ Step 2: Installation

When launching the program (double-click), Windows may display a security alert (Windows Defender).

This simply occurs because the software has not been downloaded many times yet and does not have a large history volume on Microsoft servers.

If this message appears:

  • Click on "More info" or on the three dots "..."
  • Then select "Run Anyway" or "Open Anyway"

✅ Why can you install with confidence?

IQUALIF is a professional software developed since 2013.

We develop solutions used daily by professionals.

These security messages are automatic and solely related to the number of downloads, not the content of the software.

What is the difference between the trial version and the paid version?

The trial version and the paid version offer exactly the same features.

The difference is simple:

  • The trial version is limited to 3 days.
  • The paid version operates twice as fast, providing optimal time savings in daily use.

You can freely test all features and then fully enjoy maximum performance with the full version.

What is included in the Plan

Plans give you full access to all IQUALIF software for the entire duration of their validity.

As soon as your order is confirmed, you will receive your activation key by email within just 5 minutes.

If you can't find it, be sure to check your SPAM or junk mail folder.

Automatic renewal is without commitment: you can cancel it at any time from your customer account.

Your login credentials will be sent to you by email after your order.

And of course, we are available via chat, email, or phone if you have any questions.

What is speed

A speed tailored to your needs

IQUALIF allows you to retrieve data at your own pace, depending on the volume you require.

Trial Version

Up to 400 contacts per hour

(ideal for discovering and testing all features)

Paid Version

  • Standard speed: up to 800 contacts per hour
  • Speed 5x: up to 4,000 contacts per hour
  • Speed 10x: up to 8,000 contacts per hour

You choose the speed that suits your activity and can upgrade at any time.

Speed may vary depending on the selected source.

Are there any discounts?

Occasional promotions are offered throughout the year, with no fixed schedule.

Discounts are also granted to our loyal customers, with decreasing rates based on seniority.

To learn more, do not hesitate to contact us by email or phone

I need assistance or a remote demonstration

You can contact us via chat, email, or phone: our team will be happy to assist you.

If needed, we can also directly access your computer through a secure remote support tool to help you quickly and efficiently.

I just placed an order, how do I activate my product?

  1. Open IQUALIF.
  2. Click on the ? menu at the top left, then select License.
  3. In the window that opens, copy the key received by email and click on OK.

A confirmation message will appear to indicate that your product has been successfully activated.