Privacy policy

Last updated: October 20, 2026

iqualif.com operates this shop and website, including all information, content, features, tools, products, and related services to provide you, as a customer, with a personalized shopping experience (hereinafter the “Services”). iqualif.com is a shop powered by Shopify, which enables us to provide the Services. This Privacy Policy describes how we collect, use, and disclose your personal information when you access the Services, use them, make a purchase or any other transaction, or communicate with us through any other means. In case of conflict between our Terms of Service and this Privacy Policy, this Privacy Policy prevails regarding the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. By accessing and using our Services, you acknowledge that you have read this Privacy Policy and understand the terms of collection, use, and disclosure of your information as described herein.

The Personal Information We Collect or Process

When we use the term “personal information,” we refer to information that can identify you or that can reasonably be linked to you or another person. Personal information does not include information collected anonymously or rendered non-identifiable, so that it cannot identify you or be reasonably linked to you. We may collect or process the following categories of personal information, including inferences drawn from such information, depending on how you interact with the Services, your place of residence, and to the extent permitted or required by applicable law:

• Contact details including your name, address, billing address, shipping address, phone number, and email address.
• Financial information including credit card, debit card, and bank account numbers, payment card information, bank account details, transaction details, payment method, payment confirmation, and other payment-related information.
• Account information including your username, password, security questions, preferences, and settings.
• Transaction information including items you view, add to your cart, add to your wishlist, purchase, return, exchange, or cancel, as well as your past transactions.
• Your communications with us including information you include in your communications with us, such as when you send a customer service inquiry.
• Device information including details about your device, browser, or network connection, your IP address, and other unique identifiers.
• Usage information including details about your interaction with the Services, such as how and when you access or interact with them.

Sources of Personal Information

We may collect personal information from the following sources:

• Directly from you including when you create an account, access or use the Services, communicate with us, or otherwise provide us with your personal information;
• Automatically via the Services including from your device when you use our products or services or access our websites, and through the use of cookies and similar technologies;
• From our service providers including when we engage them to implement certain technologies and when they collect or process your personal information on our behalf;
• From our partners or other third parties.

How We Use Your Personal Information

Depending on how you interact with us or the Services you use, we may use your personal information for the following purposes:

• Providing, customizing, and improving the Services. We use your personal information to deliver the Services, including to fulfill our contract with you, process your payments, handle your orders, remember your preferences and items of interest, send you account-related notifications, process purchases, returns, exchanges, or other transactions, create, maintain, and manage your account, organize shipments, facilitate returns and exchanges, enable you to publish reviews, and create a personalized shopping experience, such as recommending products related to your purchases. This may include using your personal information to tailor and improve the Services more effectively.
• Marketing and advertising. We use your personal information for marketing and promotional purposes, such as sending marketing, advertising, and promotional communications via email, SMS, or postal mail, and showing you online ads about products or services on the Services or other websites, based on items you previously purchased or added to your cart, as well as your other activities on the Services.
• Security and fraud prevention. We use your personal information to authenticate your account, provide a secure payment and shopping experience, detect, investigate, or intervene in case of fraudulent, illegal, dangerous, or malicious activity, protect public safety, and secure our services. If you choose to use the Services and create an account, you are responsible for maintaining the confidentiality of your account credentials. We strongly recommend that you do not share your username, password, or any other access identifiers with anyone.
• Communicating with you. We use your personal information to provide customer service, respond to your inquiries, offer efficient services, and maintain our business relationship with you.
• Legal reasons. We use your personal information to comply with applicable laws or respond to valid legal processes, including requests from law enforcement or government agencies, to investigate or participate in civil proceedings, potential or ongoing disputes, or other legal actions, and to enforce our terms or policies or investigate potential violations.

How We Disclose Personal Information

In certain circumstances, we may disclose your personal information to third parties for legitimate reasons, in accordance with this Privacy Policy. These circumstances may include:

• With Shopify, service providers, and other third parties that provide services on our behalf (e.g., IT management, payment processing, data analysis, customer service, cloud storage, processing, and shipping).
• With business and marketing partners to provide marketing services and deliver advertisements. For example, we use Shopify to support personalized advertising via third-party services, based on your online activity with various merchants and websites. Our business and marketing partners will use your information in accordance with their own privacy notices. Depending on your residence, you may have the right to request that we do not share your information for targeted advertising and marketing content based on your online activity with different merchants and websites. You can exercise your rights to oppose these uses here.
• When you give us instructions, submit a request, or otherwise consent to the disclosure of certain information to third parties, such as for shipping products or via your use of social media widgets or login integrations.
• With our affiliates or more generally within our group of companies.
• In connection with a business transaction such as a merger or insolvency, to comply with any applicable legal obligation (including responding to subpoenas, search warrants, or similar requests), to enforce our terms of service or policies, or to protect or defend the Services, our rights, and the rights of our users or third parties.

Relationship with Shopify

The Services are hosted by Shopify, which collects and processes personal information regarding your access to and use of the Services to provide and improve them. The information you submit to the Services will be transmitted and shared with Shopify, as well as with third parties that may be located in countries other than your residence, to provide and improve the Services. Additionally, to protect, develop, and enhance our business, we use certain advanced features of Shopify that incorporate data and information from your interactions with our Shop, other merchants, and Shopify itself. To provide these enhanced features, Shopify may use personal information collected from your interactions with our shop, other merchants, and Shopify. In these circumstances, Shopify is responsible for processing your personal information, including responding to your requests to exercise your rights regarding the use of your information for these purposes. To learn more about Shopify’s use of your personal information and your rights, you can consult the Shopify Consumer Privacy Policy. Depending on your residence, you may exercise certain rights related to your personal information here Shopify Privacy Portal.

Third-Party Websites and Links

The Services may contain links to third-party websites or online platforms. If you follow links to sites not affiliated with us or that we do not control, we recommend reviewing their privacy and security policies and other terms of use. We do not guarantee and are not responsible for the privacy or security of these sites, including the accuracy, completeness, or reliability of information on those sites. Information you provide in public or semi-public spaces, including on third-party social media platforms, may also be visible to other users of the Services and/or users of those third-party platforms without restriction on our or third parties’ use. The inclusion of these links does not imply approval of the content of these platforms or their owners or operators, unless explicitly stated on the Services.

Children’s Data

The Services are not intended for use by children, and we do not knowingly collect any personal information regarding children under the age of majority in your jurisdiction. If you are a parent or guardian of a child who has provided us with their personal information, you can contact us using the details below to request its deletion. As of the effective date of this Privacy Policy, we are not aware of “sharing” or “selling” (as defined by applicable law) personal information of individuals under 16 years of age.

Security and Data Retention

Please note that no security measures are perfect or infallible, and we cannot guarantee “perfect security.” Additionally, any information you send us may not be secure during transmission. We recommend that you do not use unsecured channels to communicate sensitive or confidential information.

The duration of your personal information retention depends on various factors, such as the need to retain this information to manage your account, provide the Services, comply with legal obligations, resolve disputes, or enforce any other applicable contract or policy.

Your Rights and Choices

Depending on your place of residence, you may have certain or all of the rights listed below regarding your personal information. However, these rights are not absolute, may only apply in certain circumstances, and in some cases, we may refuse your request within the limits permitted by law.

• Right of access/right to information. You may have the right to request access to the personal information we hold about you.
• Right to erasure. You may have the right to request the deletion of the personal information we hold about you.
• Right to rectification. You may have the right to request correction of inaccurate personal information we hold about you.
• Right to data portability. You may have the right to receive a copy of the personal information we hold about you and request its transfer to a third party, under certain circumstances and with certain exceptions.
• Right to object to sale or sharing for targeted advertising purposes. Depending on your place of residence, you may have the right to object to the “sale” or “sharing” of your personal information or to the processing of your personal information for purposes considered “targeted advertising,” as defined by applicable privacy laws. You can exercise your rights to oppose these uses here. Please note that if you access our website with the Global Privacy Control preference signal enabled, depending on your residence, we will automatically consider this as a refusal request for the device and browser you use to access the website. If we can associate the device sending the signal with a Shopify account, we will also apply the refusal request to that account. To learn more about Global Privacy Control, visit https://globalprivacycontrol.org/. Aside from Global Privacy Control, we do not recognize other Do Not Track signals that may be sent from your web browser or device.
• Managing communication preferences. We may send you promotional emails. You can opt out at any time using the unsubscribe option included in our emails. If you unsubscribe, we may still send you non-promotional emails, such as regarding your account or orders you have placed.

You can exercise these rights at the designated locations on the Services or by contacting us using the details below. To learn more about Shopify’s use of your personal information and your rights, including rights related to data processed by Shopify, visit https://privacy.shopify.com/fr.

We will not penalize you for exercising any of these rights. We may need to verify your identity before processing your requests, within the limits permitted or required by applicable law. In accordance with applicable law, you may designate an authorized representative to exercise your rights on your behalf. Before accepting such a request from an agent, we will require proof of the authorization you have given them to act on your behalf, and we may ask you to verify your identity directly with us. We will respond to your request within the timeframes set by applicable law.

Complaints

If you wish to file a complaint regarding our handling of your personal information, please contact us using the details below. Depending on your residence, you may have the right to challenge our decision by contacting us or by filing a complaint with the relevant data protection authority in your region. For the EEA, a list of data protection authorities can be found here.

International Transfers

Please note that we may transfer, store, and process your personal information outside the country where you reside.

If we transfer your personal information outside the European Economic Area or the United Kingdom, we will rely on recognized transfer mechanisms, such as standard contractual clauses of the European Commission or, where applicable, on any equivalent contract issued by the competent UK authority, unless the data transfer is made to a country recognized as providing an adequate level of protection.

Changes to This Privacy Policy

We may update this Privacy Policy at any time, including to reflect changes in our practices or for other operational, legal, or regulatory reasons. We will publish the revised Privacy Policy on this website, update the “Last updated” date, and provide notice as required by applicable law.

Contact

If you have questions about our privacy practices or this Privacy Policy, or if you wish to exercise any of your rights, please call us at , email us at contact@iqualif.com, or contact us at Iqualif, SARL with registered office at Espace Erreda 52 bd Zerktouni 1st floor N3 20 140 Casablanca Morocco. For the purposes of applicable data protection legislation, we are the data controller of your personal information.